Tuesday, September 16, 2008

Previous Tips


Craft:

What Would Howell Henry Do?
What Would Dave Trott Do?
What Would John Webster Do?
What Would Paul & Nigel Do?

How To Crack Any Brief
How To Write Copy
How To Write Endlines
How To Do Virals
How To Write Headlines
How To Do Direct
How To Use Social Media
How To Do Radio
How To Do Press
How To Do TV
VO or Super?
How To Do Digital
How To Do Posters

What To Do When The Ideas Aren't Coming
How To Avoid Contrivance
The Hidden Flaw
Be Funny All The Way Through
How To Know If You've Had An Idea
The Seven Deadly Sins Of Digital
Be Very
Never-Seen-Before Footage
Dicketts' Finger
Two Blokes In The Pub
Play Family Fortunes
Don't Overpolish
Tell The Truth
The Truth Is Not Enough


Guile:

What Hours Should You Work?
How To Freelance
How To Choose Where To Work
Working Outside London
How To Negotiate Your Salary
How To Get A Pay Rise
Be Wary Of Punding
Challenge The Brief
Be A Person Of Integrity
Playing To Lose
Look At Weird Shit
How To Deal With Rejection
Look Creative
Don't Be Afraid To Ask
Your Idea Has To Be 120%
Don't Behave
Don't Stop Too Soon
Read Jerome's Tips
Read Hugh's Tips


Presenting
Why You Shouldn't Present To The Client
How To Present To Clients If You Have To
Presenting To The Team
Presenting To The Creative Director
Get Reference


Partners
How To Discuss Ideas
Breaking Up
Working Well With Your Partner
Finding The Right Partner


People
How To Get The Best Out Of Directors
Make Friends With Traffic


How To Get A Job

Don't Write Ads, Write Strategies
Beat The Finger
How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
How To Turn A Placement Into A Job (Ed Morris view)
How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
How To Get A Job In Advertising Part II - How To Put A Book Together
How To Get A Job In Advertising Part I - FAQ
How To Approach Agencies
Should You Take A Bad Job?

5 comments:

facu said...

blog book?

surely, tagged to death on delicious. :)

Scamp said...

I do have a book deal, yes, with top publisher Laurence King. Am working on it right now. The book will have roughly 1/3 content from the blog and 2/3 new content. It will also feature 8-10 interviews with leading figures from the world of advertising. Very excited about it.

facu said...

that´s great scamp! such fertile times. ok, maybe that´s not the best word for it, but it´s something more than productive.

Anonymous said...

first order to germany virtually made. great. fantastico. fett.

pablojeffress said...

It's going to make such a good book. The new "Hey Whipple" get ready for the podcast interviews